February 6, 2023

New data shows that on-screen representation matters, and was reflected in the Netflix series’ recent return in its second year

Black households were 25% more likely to watch the new season premiere of Ginny & Georgia on Netflix than the average US household, new data from Samba TV showed, underscoring the appeal of shows with diverse casts.

“Ginny and Georgia is proving to be one of the most popular Netflix premieres with diverse audiences, which are over-indexed to black households by the Season 2 premiere,” said Dallas Lawrence, president of Samba TV. “What we keep seeing is that investing in performers who look like their audience tends to do well in today’s crowded streaming content market.”

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