Daniel Pink Will Reveal How Broadband Providers Can Align Their Organizations To Deliver Amazing Subscriber Experiences at Calix ConneXions 2022

SAN JOSE, California – (COMMERCIAL LINE) – Calix, Inc. (NYSE: CALX) today announced that Daniel Pink, author of the # 1 bestseller. 1 of the New York Times “To Sell Is Human”, will be the closing keynote speaker at Calix ConneXions 2022 on Tuesday 18 October. Pink will share her knowledge of human behavior and the power of persuasion, distilled into practical advice for broadband service providers (BSPs). Pink, a frequent guest of NPR, PBS, and ABC, hosts a popular MasterClass on Sales and Persuasion. Pink was also the host and co-executive producer of “Crowd Control,” a National Geographic Channel television series on human behavior that aired in more than 100 countries. At ConneXions 2022, Pink will provide BSP attendees with actionable inspiration and insights that continue to fuel business transformations that contribute to the economic vitality of their rural communities.

With more than $ 100 billion in federal and state funding opportunities available, even BSPs serving rural markets face unprecedented competition. They need to expand their value proposition beyond basic connectivity to be a leader in their markets. This means providing managed services such as home network security (ProtectIQ®), connected camera home security (Arlo Secure) and online social media monitoring (Bark) to meet the ever-changing needs of subscribers. These services and more include the expanding ecosystem of Calix Revenue EDGE ™ managed services. By harnessing the sales potential of each employee, BSPs can harness the full power of the Revenue EDGE platform to increase subscriber value, increase satisfaction (marked by stellar Net Promoter Score or NPS), and build lasting brand loyalty.

“I am thrilled to speak with BSP leaders and executives at Calix ConneXions 2022 during such a pivotal time for the broadband industry,” said Pink. “There has never been more opportunity for these organizations to transform their businesses to compete and make a difference in their communities. I will touch upon concepts from my research and writings that explore how leaders can connect with people to drive change. I will also provide insights to help BSP leaders take the right steps to support a successful transformation. ”

Ahead of Pink’s closing keynote, ConneXions 2022 will showcase BSPs who successfully transform their businesses to deliver more value to their subscribers and communities. Many of the BSPs Calix works with have made great strides in bridging the digital divide. ALLO Communications, based in Nebraska, was honored by the White House earlier this year for its achievements in connecting Nebraska, Colorado and Arizona with world-class fiber broadband. The BSP also provides ProtectIQ managed home network security to all residential subscribers, increasing customer lifecycle value by 53% and achieving an NPS of +73. Midwest Energy & Communications (MEC) is also committed to protecting its members and subscribers. Protect addedIQ and ExperienceIQ® advanced parental controls to its standard managed Wi-Fi service for every member of its community. As a result, MEC prevents over 16,000 monthly digital threats from entering subscribers’ home networks and has increased revenue by 13% since early 2022.

“The BSP market leaders we work with are winning with a renewed focus on creating superior subscriber experiences,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “Now more than ever, BSPs face increased competition driven by the injection of billions of dollars in funding into the fast-growing broadband industry. Pink’s experience and insights into human behavior, the power of persuasion, and the cross-functional sales mindset align perfectly with the subscriber-centric mindset that Calix technology allows BSPs to embrace. We look forward to her practical guidance and research-based insights that will inspire BSP leaders as they return home to drive business transformations that will provide value to their communities for generations to come. ”

Register for ConneXions 2022, taking place October 15-18 at Wynn Las Vegas.

About Calix

Calix, Inc. (NYSE: CALX) —Calix software and cloud platforms enable service providers of all types and sizes to innovate and transform. Our customers use real-time data and information from Calix platforms to streamline their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty and revenue creates more value for their businesses and communities. This is Calix’s mission: to enable broadband service providers of all sizes to simplify, excite and grow.

This press release contains forward-looking statements that are based on management’s current expectations and are inherently uncertain. Forward-looking statements are based on information available to us as of the date of this release, and we undertake no obligation to revise or update such forward-looking statements to reflect any event or circumstance after the date of this release, except as required by law. Actual results and timing of events could differ materially from current expectations based on the risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties is detailed in its quarterly reports on Form 10-Q and annual report on Form 10-K filed with the SEC and available at www.sec. gov.

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